Nichole Kelly is the Chief Consciousness Officer at the Conscious Marketing Institute and co-host of the Conscious Marketing Podcast. She is best known for her book How to Measure Social Media and her supporting work in setting industry standards for how return on investment (ROI) from digital marketing is measured and valued within organizations.
She has 17 years of marketing experience that includes designing marketing programs for Fortune 1000 brands such as Sherwin-Williams, Humana and Lexis Nexis as well as small business entrepreneurs, including the franchisees of Signs By Tomorrow.
After experiencing 3 minor strokes from the hamster-wheel of success and reigniting her passion for ROI, she is back to set the record straight: ROI is NOT the bottom line. She is determined to raise the bar of consciousness for the entire marketing industry so we can accelerate a global awakening of consciousness that will liberate humanity from itself.