Chances are, you’ve heard the term spiritual business coach used over the past few years.
But do you know what it actually means?
Let’s dive into what a spiritual business coach is, how to go about choosing one and how you can become one.
What does it mean to be a spiritual business coach?
A spiritual business coach does exactly what you might think: they combine spirituality and business coaching.
Unlike classic business coaching, a spiritual business coach seeks to connect you with your higher purpose.
By this, I mean they seek to help guide you towards living out your life purpose, your dharma.
Simply put: the idea behind spiritual business coaching is that you create and generate business that is truly aligned with your purpose and reason for being.
You see, people reach out to spiritual business coaches in the hope of getting support in ensuring the work they are putting out in the world is connected to a higher purpose and in alignment with the life they are supposed to live.
Many people are in jobs that don’t align with them, which causes them to feel depressed and drained. It’s the norm for so many people.
Does this resonate?
So much of our time in the West is sunk into working for companies that we don’t actually care about and it’s so bad for our health – mentally, physically and spiritually.
As if that’s not enough, it’s bad for those around us as we drain them with our toxic thoughts and misery.
In my own experience, I’ve seen this with people around me who are desperate to get out of their dead beats that, quite literally, fill them with dread.
I’ve also felt flat and miserable in some of the jobs I’ve worked, where I’ve found myself just aimlessly plugging away to get a paycheck at the end of the month because everyone else does.
But not any old business will do.
In order to find fulfillment, what’s key is to make sure the work is true to you.
This is where spiritual business coaches come in
Spiritual business coaches will help guide you to create a business that captures your highest self and true essence.
And the good news?
This will allow you to find fulfillment in your work and to add something wonderful to the world.
As cheesy as it sounds, spiritual business coaches help you make the world a better place by encouraging you to show up fully for yourself and others.
What makes a good spiritual business coach?
If you’re seeking a spiritual business coach, you want to work with someone you know is committed to learning all they can know about their field of work.
Are they a person who attends the latest conferences in town? Are they reading and recommending the must-read books on the area they’re coaching on? Do they know all the thought-leaders to note?
You’re probably wondering: how would I know?
That’s a good question.
The answer is the internet.
Keep an eye on their social media platforms and their website: coaches you want to work with will be posting inspiration and ideas on their stories, reels, and saving lists on their websites for their clients to look into.
It’s simple enough but a good indication that they’re up to speed with the latest, and know what they’re talking about.
A great spiritual business coach will give you loads of recommendations for reading and watching lists so you can continue to grow and develop in your spare time.
You’ll want books piled high next to your bed and hours of videos to dive into.
As if that’s not enough, a great spiritual business coach will have a few key traits:
- Be honest with their clients about whether they can offer what they need
- Be a great listener and take the time to understand their clients
- Be committed to their own spiritual development and growth
Why become a spiritual business coach?
Are you passionate about spirituality and committed to your own spirituality?
It’s essential you have a solid foundation within yourself and have done your own internal and shadow work before considering helping others.
You can still be a work in progress (as we all are) and take up spiritual business coaching, but you want to at least be committed to your own spiritual growth before you consider coaching others.
Ask yourself honestly: where am I at in my spiritual journey? What ways can I continue to develop?
There is one thing I want to say on the topic of reflecting on your own spirituality:
When it comes to your personal spiritual journey, which toxic habits have you unknowingly picked up?
Is it the need to be positive all the time? Is it a sense of superiority over those who lack spiritual awareness?
Even well-meaning gurus and experts can get it wrong.
The result is that you end up achieving the opposite of what you’re searching for. You do more to harm yourself than to heal.
You may even hurt those around you.
In this eye-opening video, the shaman Rudá Iandé explains how so many of us fall into the toxic spirituality trap. He himself went through a similar experience at the start of his journey.
As he mentions in the video, spirituality should be about empowering yourself. Not suppressing emotions, not judging others, but forming a pure connection with who you are at your core.
If this is what you’d like to achieve, click here to watch the free video.
Even if you’re well into your spiritual journey, it’s never too late to unlearn the myths you’ve bought for truth!
How do I become a spiritual business coach?
Many people move into spiritual business coaching from different professions, so it might start as a side hustle. However, as clients start to build it will become a full-time profession that demands your time, energy and commitment.
But wait, let me tell you something…
The Life Purpose Institute suggests that there are a few questions to ask yourself if you’re serious about becoming a spiritual business coach.
- Do you get joy out of helping others?
- Are you passionate about coaching others to reach their goals?
- Do you have the ability to respect the spiritual and religious beliefs of others?
- Do you regularly listen to your inner voice and intuition?
- Are you interested in a career that offers flexibility and freedom?
- Are you prepared to work hard for the good of your clients as well as yourself?
- Do you want to achieve a lucrative salary?
Now: if you answered yes to these questions then spiritual business coaching could be the right profession for you.
I suggest getting out your journal and examining these questions closely – being true to yourself will allow you to show up authentically for others.
If you’re interested in following the career of a spiritual business coach, there’s a few steps to take:
1) Get clarity
Take some time to sit with your intentions surrounding your ‘why’ for getting into spiritual business coaching.
How do you want to approach your coaching business and what do you really want to help people gain? What really lights you up about spiritual business coaching?
Think about: what do you want your unique selling point to be and how do you want to separate yourself from the next person?
You can start to find clarity through creating space.
But I get it, finding stillness and seeking answers can be hard, especially if this is something you’ve not done before.
If that’s the case, I highly recommend watching this free breathwork video, created by the shaman, Rudá Iandê.
Rudá isn’t another self-professed life coach. Through shamanism and his own life journey, he’s created a modern-day twist to ancient healing techniques.
The exercises in his invigorating video combine years of breathwork experience and ancient shamanic beliefs, designed to help you relax and check in with your body and soul.
After many years of suppressing my emotions, Rudá’s dynamic breathwork flow quite literally revived that connection.
And that’s what you need:
A spark to reconnect you with your feelings so that you can begin focusing on the most important relationship of all – the one you have with yourself.
So if you’re ready to say goodbye to anxiety and stress, check out his genuine advice below.
It’ll help you get clear on how to approach your life and business.
2) Research the industry
Just like I said earlier, the best spiritual business coaches know the industry inside and out.
They’re committed to constantly learning and sharing their insights with their clients.
This is what you need to be a successful spiritual business coach.
It’s important to know what other people are doing in order to seek inspiration and to take note of the gaps in the market.
You’ll want to pick out the aspects you like about others’ businesses and to consider the room for improvement.
For example, I have a friend who works as a manifestation coach as well as a spiritual business coach. Her business model is based around two spiritual areas she’s interested in, which she hadn’t seen combined before.
Think about how you can carve out a niche.
3) Take the time to understand your clients
Many coaches – whether spiritual business coaches or life coaches – go through a process of initial consultations with people before taking on clients.
This is because coaching isn’t for everyone, even though people may love the idea of it.
It’s important to make sure the work is aligned for both parties so there is a real benefit.
In my own experience, I reached out to a life coach a couple of years ago when I was at a crossroads in my life and wanted to change my relationship, work, and living situation.
We had a really helpful chat virtually, but I ultimately decided it wasn’t right for me at the time as I didn’t think her style was quite right for me.
The aspects she was suggesting to help me with weren’t things I necessarily needed help with. She offered to help me with my CV, for example, which was something I already had down.
However, six months later a friend’s friend was training to become a life coach and, as it happened, was looking to take on guinea pig clients.
It was an incredible synchronicity and she was a great fit for me at that time. She helped me through a transitory phase, checking in once a week virtually.
We first had an introductory chat and I explained where I was at. This was exactly what she was looking to help people with so it worked out really well.
What does this mean for you?
Well, although some people might love the idea of spiritual business coaching, they might figure out that it’s not quite right for them from a quick chat with a coach.
And that’s just one side of the story…
It might be that the coach also doesn’t think the potential client is a good fit from a few things they’ve said.
A good coach should be honest and not go forward if it isn’t the right fit at the time.
Remember, this could change over time. In terms of spiritual business coaching, it could be that the person should come back when they’re idea is more developed or when they’ve worked through something in a different area.
Simply put: being honest where you’re at and what you’re able to offer as a coach is essential.
4) Develop a brand that is truly in alignment with you
In my own experience, the best pieces of work I’ve put out in the world have been those that are truly authentic to me.
It’s that word again: alignment.
These pieces of work have been in alignment with my truth.
Do you know what your truth is? Following the first step and setting out to get clarity through breathwork and meditation, you’ll be able to figure out what that truth is.
From there, pick a name that is authentic to you.
A mind map is a great place to start.
Get out a marker pen and some big bits of paper, and start scribbling!
Think about the things you love, what you want to capture in the name and the emotions you want to evoke in people.
Do you want it to feel more masculine, feminine or both?
By this, I mean do you want it to sound soothing and calming, or punchy and to the point?
Either way, you’ll want something catchy that people will remember.
You’ll also want something short enough for your website and socials – or at least something you can abbreviate.
Jot down the names of existing brands and coaching businesses you like and look at why.
What are the recurring themes; what draws you to them?
Whatever you end up choosing, remember it will be uniquely yours and that’s your superpower!
5) Invest time in really getting to know your clients
So you’ve set up your spiritual coaching business:
Now it’s time to really get to know your clients.
This one sounds obvious, but a successful spiritual coaching business is developed from really taking the time to get to know your clients wants, desires and belief systems.
We all bring preconceptions to the table and can easily fall into the trap of assuming how another person is thinking and feeling.
However, we humans just make assumptions based on our life experiences.
Simply put: it’s important to leave your biases at the door and to really try and get into the mind of your client in order to help them get closer to their goals.
For example, what is their belief system?
Have they been raised around religion, do they believe in New Age spirituality and practice the Law of Attraction or are they totally agnostic?
Did they grow up with both parents around in the same home for their childhood or have their parents have multiple partners and moved around a lot?
Do they place great importance on wealth and assets or would they rather have experiences and memories?
It’s important to understand the places your clients are coming from.
How can I get my first spiritual business coaching client?
It’s true: the classic approach of word of mouth never gets old.
Start by communicating with your existing network. How?
- Tell your friend and family about your new business, and ask them to share with people
- Share on your social media
- Post in social media groups your part of
Remember the coach I mentioned earlier? Well, we connected through a group chat.
It was a chat for women to share about their struggles, successes and to empower one another – and I felt compelled to share the confusion I was going through.
I wrote a long message to about 70 people explaining that I didn’t know whether to end my relationship or not and that I hated the monotony of the job I was in. I just wanted some support from others.
After sharing my personal story on there, one woman got in touch to say she’s been through something similar. We got chatting and then, some weeks later, she got back in touch to say she was starting up a coaching business and asked if I’d like to work with her.
Amazingly, she took me on for free for an entire month and it was exactly what I needed at the time. Her approach worked perfectly for me and helped me get the clarity I needed.
What does this mean for you? Don’t underestimate the power of sharing your news and business ventures within your existing networks as I’m sure there are people right in front of you who need guidance and support.
A simple message will do the trick.
Do you need a degree to become a spiritual business coach?
You don’t need any official certifications to become a spiritual business coach.
But, as I said above, it’s necessary that you’re committed to learning about the industry and educating yourself through training if you want to be taken seriously.
We all need some mentorship in life.
The best thing we can do is to learn from those who have come before us and have done something similar. These people can be called ‘expanders’, who open our minds to possibilities.
Consider an online course to gain some guidance: you can enroll in one that will give you certifications in life and business coaching.
For example, you’ll get guidance on how much to charge and how to structure your business.
Some sources suggest spiritual business coaches charge between $100 and $200/per hour, but to know what to charge at your level it’s best you get guidance from an experienced person.
It’s all guesswork otherwise.
Even though you don’t need any official qualifications, it’s worth getting guidance and some certifications behind you.
Spiritual business coaching is a growing industry, and so for your best chance to get clients and stand out, you’ll want to have certifications that prove you mean business – literally.
What’s the difference between life and spiritual business coaching?
I’ve explained all you need to know about spiritual business coaching, but you might still be wondering: what’s the difference between a life and a spiritual business coach?
Well, the clue is in the name: life coaching is much more about your wider life. A spiritual business coaching supports you in designing a work-life that is in alignment with your purpose.
Spiritual business coaches have a laser-focused approach.
Life Coach Spotter explains that a regular life coach will help you move forward to the goals you want in life and, of course, there’s value in that.
You might be able to get clarity on how to find greater structure in your life, to pinpoint the aspects that aren’t working, and to start thinking about short- and long-term goals.
Life coaches will get you thinking about values, like what’s really important to you and what you hope to achieve in a specific time frame.
But this sort of coaching is without the spiritual aspect.
As Life Coach Spotter writes, spiritual life coaches are experienced with: “helping people find their sense of peace, love, and purpose, as well as wholeness and appreciation for all that is.”
There is magic in spiritual business coaching that definitely shouldn’t be overlooked.
Love yourself first and everything else falls into place
It may sound conceited or narcissistic to focus on loving yourself first. But it’s not.
The point isn’t to believe you’re better than others or to accept things about yourself that you really do need to change.
It’s about developing a healthy and nurturing relationship with… you!
Loving yourself is about committing to who you are, understanding the many different nuances to your identity, and showing yourself a level of care and intimacy that we usually reserve for other people.
Unfortunately, we’re not taught how to love ourselves from an early age. And we end up caring about what others think of us rather than focusing on what we need at a more fundamental level.
This is why we partnered with Rudá Iandê to produce a free masterclass on transforming our relationships through the practice of self-love.
It’s currently playing on The Vessel (one of our partners) but only for a limited time.
Thousands have attended and told us that the masterclass has completely transformed their relationships for the better.
It’s a must-watch and we couldn’t recommend it more highly.