People who are great at sustaining interest use these 7 communication styles

There’s a fine line between simply talking and truly engaging in conversation.

The difference boils down to interest. Simply talking at someone can often lead to a one-sided, dull interaction. But when you really engage and sustain interest, that’s where the magic happens.

Keeping someone’s interest isn’t about trickery or deceit. It’s about authentic communication styles that invite people in and make them want to stay.

People who are great at this, they have some tricks up their sleeves. And it’s not about manipulation or control, but about understanding and using certain communication styles.

So, let’s delve into these 7 communication styles used by people who are exceptional at sustaining interest.

1) Storytelling

We’re all drawn to a good yarn.

Stories have been a part of human communication since time immemorial. It’s how we passed on culture, history, and knowledge long before the advent of writing. And the reason is simple: we’re wired to respond to stories.

People who are great at sustaining interest often use storytelling as a primary communication style. Why? Because stories are engaging, relatable, and memorable. They draw us in and keep us hooked.

A good story evokes emotion, builds connection, and drives home a point more effectively than mere facts or statements ever could. It allows people to see the world from your perspective, making them more likely to understand and agree with your viewpoint.

The key is to keep your stories authentic and relevant to the conversation. Don’t just tell a story for the sake of it; make sure it adds value and drives your point home.

Remember, a well-told story can be incredibly persuasive without feeling manipulative. It keeps people engaged and sparks their interest, making them want to hear more.

2) Active Listening

Now, this might seem counterintuitive. How can listening, an inherently passive activity, sustain interest?

But trust me, it does.

I’ll share a personal experience. I was once at a networking event, feeling a bit out of place, when I struck up a conversation with a stranger. I didn’t know much about his field, but I was genuinely interested and asked him a lot of questions.

He was more than happy to share his insights and experiences. I listened attentively, asked follow-up questions based on his responses, and genuinely engaged with what he was saying.

By the end of the conversation, he was visibly excited, saying it was one of the best discussions he’d had in a long time. He even introduced me to some of his influential contacts later!

That’s the power of active listening. By showing genuine interest in what others have to say and engaging with their responses, you make them feel valued. This not only sustains their interest in the conversation but also builds rapport and trust.

Remember, communication is a two-way street. If you want to sustain someone’s interest, make sure you’re not just talking at them but also listening to them.

3) Non-Verbal Cues

The words we speak make up only a fraction of our communication. In fact, studies have shown that up to 93% of communication is non-verbal. This includes things like body language, facial expressions, and tone of voice.

People who are good at sustaining interest understand the importance of these non-verbal cues. They use them to their advantage to engage their audience and maintain their attention.

It’s not just about what you say, but how you say it. Your tone of voice can convey enthusiasm, sincerity, or concern. Your body language can show openness, confidence, or empathy.

For example, maintaining eye contact can signal that you’re fully present and engaged in the conversation. Similarly, leaning in slightly can show that you’re interested in what the other person is saying.

Using non-verbal cues effectively can help you connect with your audience on a deeper level, making your communication more impactful and engaging.

4) Empathy

Empathy is the ability to understand and share the feelings of others. It’s a vital tool in sustaining interest in a conversation.

When you show empathy, you’re showing that you care about the other person’s perspective and feelings. This can make them feel valued and understood, which in turn can make them more interested in what you have to say.

Empathy can be shown in various ways. It can be as simple as acknowledging the other person’s feelings or as complex as offering comfort and advice in a difficult situation.

By showing empathy, you’re not just communicating with words, but also with emotions. And when emotions are involved, people are usually more engaged and interested.

Remember, people may forget what you say, but they’ll never forget how you made them feel. So, use empathy to make your conversations more meaningful and engaging.

5) Honesty

Honesty is a cornerstone of good communication. But it’s not just about telling the truth; it’s also about being real and authentic.

I remember a time when I was giving a presentation to a group of industry experts. To say I was nervous would be an understatement. I was terrified.

Instead of trying to hide my nerves, I decided to address them head-on. I started my presentation by admitting that I was feeling nervous because I had so much respect for the expertise in the room.

The result was surprising. Not only did my honesty help to break the ice, but it also made the audience more receptive to what I had to say. They appreciated my authenticity and were more engaged throughout the presentation.

Being honest and real, showing your human side, can help to build a strong connection with your audience. And when people feel connected to you, they’re more likely to stay interested in what you have to say.

6) Clarity

Clarity is key in any form of communication. If your message is clear and easy to understand, people are more likely to stay interested and engaged.

People who are great at sustaining interest know how to deliver their message in a way that’s simple and direct. They avoid jargon, unnecessary details, and confusing explanations. Instead, they focus on getting their point across in the most straightforward way possible.

This doesn’t mean dumbing down your message. Rather, it’s about making it accessible to everyone. It’s about ensuring that your audience understands your message regardless of their background or expertise.

Remember, the goal of communication is not just to speak, but to be understood. So, strive for clarity to keep your audience engaged and interested in what you have to say.

7) Respect

At the heart of every successful communication lies respect. Regardless of the style you choose, respect for your audience is crucial in sustaining their interest.

Respect is about valuing the other person’s opinions, ideas, and time. It’s about listening attentively, responding thoughtfully, and being open to different viewpoints.

Respect fosters a safe and comfortable environment where people feel heard and appreciated. It builds trust and rapport, making your conversations more engaging and impactful.

In the end, respect is what turns a mere conversation into a meaningful connection. So, always communicate with respect to keep your audience’s interest alive.

The Art of Connection

It all boils down to one thing: connection.

The essence of sustaining interest isn’t about flashy conversation techniques or complex psychological maneuvers. It’s about forming a genuine connection with the person you’re communicating with.

This connection is forged through respect, honesty, empathy, and active listening. It’s achieved by using non-verbal cues effectively, sharing engaging stories, keeping your message clear, and most importantly, being authentic.

When you form a genuine connection with someone, you’re not just engaging their attention for a moment. You’re creating a lasting impact that goes beyond the conversation.

So next time you find yourself in a conversation, remember these seven communication styles. Use them to form a meaningful connection that sustains interest and leaves a lasting impression.

Because in the end, the art of communication is less about talking and more about connecting.

Picture of Graeme


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