Everyone says “set intentions” to achieve your dreams. Here’s why they’re wrong

Setting intentions is the essential first step to achieving your dreams, according to modern day conventional wisdom.

Here’s what Deepak Chopra says:

“Intention is the starting point of every dream. It is the creative power that fulfills all of our needs, whether for money, relationships, spiritual awakening, or love.”

Collective Evolution, an alternative media publication, tells us there’s even a “secret” behind manifesting through intention.

It makes sense on the face of it, yet when you consider it in greater depth, I think you’ll find that consistently trying to “set intentions” will take you away from living a life of purpose.

The key reason is this:

When you “set intentions”, you tell yourself that you are currently on the wrong path in life. You take yourself away from living instinctively. You disconnect from your deeper life force.

Check out the video below where I came upon this powerful realization. It was recorded in the desert sand dunes of Brazil’s Lençóis Maranhenses National Park. I was on a journey with the shaman Rudá Iandé, who has been coaching me for the last four years. Watch the video to the end (it’s short) — the realization surprised even me!

A new way of connecting with my deeper nature

It may seem counter-intuitive, but my realization is based on a particular method of connecting with my deeper nature. Rudá Iandé taught me how to do this.

It involves seeing myself in a completely different way, surrendering to my instinct and living my life in an active way.

I learnt from Rudá the power that comes from releasing myself from the expectations of others and choosing to live life by my own terms. I learnt what life can be like when you give up trying to be perfect all of the time.

When you start to live life in this way, you’re more able to connect with your deeper nature. Surrendering to your instinct takes on a whole new meaning.

Making Rudá Iandé’s teachings available to a wider audience

Over the last few years many people have asked me about my source of inspiration for all of these changes in my life. I have been telling people about Rudá Iandé’s teachings and they have wanted access to it.

Rudá only takes on 10 clients per year, so his teachings have been inaccessible to most people. Yet Rudá wanted to find a way to share what he knows with more people.

We therefore partnered up to host the Out of the Box online workshop on the Ideapod Academy, our new online learning platform. It’s being launched on October 4th, 2018.

Spaces in Out of the Box are limited to only 30 people and it’s filling up fast. If you would like to join Out of the Box and also be coached by Rudá Iandé, you can enroll by clicking here. Or reach out to me on Twitter via @jusbr.

What do you think about “setting intentions”? Has this been useful in your own life? Have I misunderstand what it means to “set an intention”? Let me know in the comments below — I’d love for us to learn together.


Over the past few decades, scientists have grown increasingly interested in happiness: What makes us happy or unhappy? How can we increase our happiness? And how should we define or quantify happiness?

Buddhists have been studying the phenomenon of happiness for millennia.

Today, there’s considerable intersection between Buddhism and science. Recent research indicates that Buddhism has an incredible amount to teach us about living happier, calmer, and more satisfying lives.

By unwrapping iconic Buddhist teachings, we created a 71 page eBook focusing on specific actions you can take to:

  • Help you reduce stress
  • Cultivate healthier relationships
  • Handle people you don't like
  • Understand your place in your community and the world at large.

Check out How to Use Buddhist Teachings for a Mindful, Peaceful and Happy Life here.