When you’re looking to start a business, it is essential to use the right methods, tools, and resources. Once you utilize these tools and resources, it is easier for you not only to kick start your business but also grow it at a rapid pace.
With that, there are tons of tools available these days. It can be a confounding task to pick a handful of them. You need to study the function of every online tool before finally shortlisting it. We will today list below five types of online tools which can come in handy when you’re starting your own small business.
1. Project management with ease
As an entrepreneur, you might be dealing with various clients and projects simultaneously. It is necessary to manage all of them properly. You have to also keep in mind that your team members should also be aware of the projects which are underway and the deadlines which they have to meet.
That is why project management tools are the perfect way to manage your business. There are quite a few options to choose from like:
You can easily choose between these tools to pick the right one. They will allow you to handle multiple projects and also apprise every team member regarding the rules and the deadlines to meet.
2. Research and monitoring tools
When you’re starting a new business, it is essential to know what the industry is doing and how it is operating. You need proper research and monitoring tools for the same. It will allow you to gain an advantage over the competition. Some of the reasons why you should opt for research and monitoring tools include:
- You need to choose such tools to know more about the latest trends.
- You can keep a watch on the competitors with the help of these tools.
- It is easier to draft your strategy as per the most recent developments in the industry using such software/tools.
When using such research and monitoring tools, it is easier for you to analyze your competition and know where you can outwit them. The online tools which you can use for the process include:
— Feedly: It allows you to monitor the news feed and articles in any niche.
— Buzzsumo: You can know about the content which gains maximum traction on social media with the help of this tool.
— Prisync: It allows you to monitor the e-commerce stores of your competitors. You can track the pricing as well as the products which they offer.
— Whatrunswhere: It helps you to follow the advertising campaigns of your competitors and others in the industry.
With these tools, you can keep a watch on the industry and know what your competitors are doing. You can plan your business accordingly.
3. Digital marketing tools
Digital marketing is a necessity for most companies that rather than a luxury. You need to ensure that you use the right tools to create your digital marketing campaigns. Sometimes, such tools can provide you with an edge as compared to the competition. Some of the tools which you should use are:
— SpyFu: It is a simple tool which allows you to monitor your online competitors and their digital marketing efforts. You can find out how their websites are performing, their traffic sources and more useful information. It will allow you to make more precise decisions for your digital marketing strategy.
— Mailshake: Building an email list is imperative to create a successful business online. Mailshake allows you to not only build an email list but also send automated outreach campaigns to your list with the help of autoresponder service.
— Hootsuite: Hootsuite helps you to control all social media channels of your business from a single dashboard. Hence, it becomes easier for you to interact with prospective customers on various social media platforms.
These are the few tools which will allow you to use digital marketing to your advantage. It will help you gain customers online which will, in turn, help you take your business to the next level.
4. Control your time
When you’re starting a business, it is essential to utilize your time and other resources efficiently. You have to ensure that your employees are also using the time at hand to meet the deadlines. The perfect way to help yourself and your employees to value time is to use a time management tool.
There are multiple options available for that. Most of these have enterprise plans which means that you can use them for your employees. Some such tools which you can use for your business include:
These tools will allow you to scheduled tasks and ensure that you get proper alerts and reminders. As a result, completing them is comparatively easier.
With the use of these tools, you can also track the productivity of your employees. As a result, you can work towards increasing the productivity of your employees which will automatically improve the output and help you to use resources at hand effectively.
5. Website creation and cybersecurity tools
Websites these days are a necessity for small and large businesses. With the formal and official website, you can quickly increase your credibility. The only bit of problem is that when you look to hire a web designer to create one, it can cost you hundreds of dollars.
That is why it is a good idea to use the website builder tools which are available these days. These tools will allow you to create the website on your own. The tools that can get the job done include:
These online tools for business make it easier for you to create your website. Most of them have a drag-and-drop interface which means that you can create your site without any advanced coding knowledge.
Once you create your website, it is time to provide proper cybersecurity to your business. You can do so by creating awareness among your employees to avoid common cyber security mistakes. These are:
— Not using stronger passwords: You have to instruct all employees to use a stronger password consisting of special characters. It will ensure that brute force attacks become a thing of the past.
— Not using Legal software and operating system: Many businesses do not put a lot of emphasis on using legal software and operating systems. The problem is that the pirated versions often have backdoors which can put your entire business at risk. Hence, it is important to always go with legal software.
— No research on suspicious activity: Whenever you’re dealing with a customer or answering email, it is a good idea to check it up online. It will help you avoid fake emails and phishing attempts. You can also check the phone numbers to verify the identity of the caller. You can use phone lookup software to get the job done. It will allow you to conduct basic research on the email address or phone number. Only once you are sure that the sender or the caller is genuine, you can go ahead and deal with them.
These are some basic cybersecurity mistakes which you and your employees should avoid.
So, when it comes to essential tools for a small business, it is vital to opt for these five types of tools. They can not only protect your business but ensure that it expands consistently without any hindrances. These tools can help you utilize your resources efficiently which in turn can increase the efficiency and productivity of your business.
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